1. They are going after 20-and 30-somethings who are still forming brand preferences . 2. Members must indicate clothing brand preferences and size preferences to see discounted items. 3. Brand awareness, brand preference and purchase intention are almost always included as advertising objectives. 4. Some experiments have shown the neural correlates of peoples'brand preferences . 5. This is the age where brand preferences are formed, 6. I go with Intel simply because it's an old habit _ mostly a brand preference . 7. If you can understand brand preferences by geography, that has implications for other places with similar geography. 8. Hence, a positive brand equity may not be as influential if a consumer already has a pre-existing brand preference . 9. Coke, of course, wanted to showcase its products and imprint a brand preference on young minds, with educators'implicit approval. 10. All hierarchical models indicate that brand awareness is a necessary precondition to brand attitude, brand preference or brand purchase intention.